Introduction

I’ve worked as a designer for over 10 years, beginning my career in web design with a strong foundation in front-end development. Over time, my work evolved into digital design, where I expanded into areas such as light JavaScript, CSS, video, and animation.

In recent roles, I’ve specialised in building and implementing scalable UI libraries and design systems, helping teams create more consistent, efficient, and accessible digital products while improving collaboration between designers and developers.

My skill set

  • User interface

    Strong user interface skill set, with lots of experience in branding, responsive, visual hierarchy and design libraries & systems. Passionate about all things accessible.

  • User experience

    Strong UX experience that consists of research, wireframes, identifying pain points and testing.

  • Prototypes

    Low and high fidelity prototyping, for both testing with users and hand offs to developers or product owners.

  • Strategy and planning

    Leading or being involved in strategy planning and prioritisation of products, features and improvements.

  • Ways of working

    Adapting and creating new ways of working environments and making sure to efficiently deliver the best design experience.

My work experience

  • UI/UX Designer

    Within a three-person design team in the Product department, working in agile cross-functional squads of 5–6 members alongside developers of varying seniority, product owners, and designers to deliver user-centred digital solutions.

    • Built scalable UI library and design systems in Figma for consistency and future scalability

    • Designed end-to-end user journeys to improve workflows and user experience

    • Conducted usability testing across wireframing, prototyping, design, and UAT stages

    • Collaborated with product owners, developers, and stakeholders to prioritise user-focused features

    • Improved design-to-development workflows through reusable components and documentation

    • Established design processes and best practices across cross-functional teams

  • Senior UI Designer

    Within a six person design team with dedicated disciplines and various levels. The design team worked based on projects and moved between product squads at different stages of the project.

    • Collaborated with junior UI designers to build a scalable Figma UI library, ensuring consistency and efficiency across design outputs

    • Improved internal design workflows to optimise collaboration and productivity across UX and UI teams

    • Established design standards and accessibility guidelines to ensure consistent experiences across all products

    • Defined and delivered the strategy for implementing a scalable design system aligned with the UI library

  • Senior UI/UX Designer

    Working within a cross-functional four-person squad alongside developers and a Product Manager, leading the design of a modernised platform for complex process industries including chemicals, oil & gas, and pharmaceuticals. Contributed to transforming high-fidelity modelling tools used to accelerate R&D, product design, and operational optimisation.

    • Designed and branded a scalable UI library for a new digital platform built using Electron

    • Established design standards and guidelines to ensure alignment with Siemens brand principles and consistency across the platform

    • Expanded responsibilities into product design, contributing to feature prioritisation, product strategy, and agile delivery processes

    • Delivered user-centred solutions to modernise and migrate complex legacy workflows from Excel into the Electron-based platform

    • Conducted design validation and usability testing with users and stakeholders to refine experiences and support product decisions

  • UI/UX Designer

    Working within a cross-functional four-person squad alongside developers and a scrum master. Sole designer in the engineering department and in charge of all things design related.

    • Collaborate with engineers, product and stakeholders to ensure designs and user journeys are aligned with the business 

    • Create and maintain a design system for all future and existing applications 

    • Find solutions for problems for our internal and external users 

    • Create wireframes and high level design prototypes 

  • Senior Digital Designer

    Within a nine-person design team comprising junior, mid-weight, and senior designers, delivering creative solutions for the MailOnline website across advertising campaigns, branded content pages, video, and animation.

    • Designed standard, complex, and bespoke advertising solutions tailored to client requirements

    • Collaborated with project managers, sales, and account managers to produce mock-ups and present concepts to clients

    • Created high-impact visual designs to support advertising performance and product promotion on MailOnline

    • Proposed and developed innovative advertising formats and concepts to improve click-through rates and user engagement

  • Web designer

  • Creative Executive